The top 5 benefits of Article Marketing.

Evelyn Williams of Ewedesigns talks about the top 5 benefits of Article marketing.

Taking the time to write good quality, relevant and helpful articles about your industry or business has many benefits. Although it can sometimes feel daunting to put pen to paper ( or fingers to keys!) it is a useful way of promoting your business both online and off line. I work with lots of small businesses who are looking at ways to promote themselves and would always advise spending a bit of time to put together some informative articles. Why? Well read on to find out my top 5 reasons.....

It attract visitors to your website

Distributing your articles to online publishers, article submission sites (including www.bigPlug.biz our sister site) can  bring  visitors to your website. The article should link back to your site and can spark interest in potential customers about your business

Can establish you as an expert

If people find your articles contain valuable information that they need, they will come to respect and trust your opinion.  Your articles shouldn't be a sales pitch, give useful advice and insider knowledge to build trust and show your potential customers you know what you're talking about. This helps establish you as an expert in your field.

It builds link popularity and can increase search engine rankings

If your article is submitted to a number of sites you are building links from those sites. This is really important as far as boosting your page rank with Google and other Search Engines is concerned. The more sites you have linking to you the more popular Google (and other Search Engines) believes you are. If you’re popular you must be doing something right, right? so Google puts you higher up the search results. (This is called off page SEO)

Helps to give you Pre-qualified visitors

Customers often want more information about a product, service or business before making a decision to buy. Writing an article about how your product or service will solve their problem and pointing out all the benefits of the product will allow the visitor to make an informed decision. If you have managed to establish yourself as an expert who will give helpful and useful advice the customer is more likely to trust you and by the time they get to your website are already on the next step of the sales process.

Can help increase sales

Visitors from your articles already know what you sell, are interested in your product or service and have come to you rather than your competitor. Already you are at an advantage, the important thing is to make sure you have them looking at the right part of your website when they get there. If your article is about a particular product make sure they go to that product page on your site which will give them more information. Once there make sure its easy for them to make the purchase they want.

Starting an article marketing campaign is easy but there are a few things you want to think about:

Who to submit to.....our sister site (www.bigplug.biz) accepts articles and links back to your website and there are many more submission sites

Which page of your website to link to...think about this for each article you submit, you may want to link to different pages depending on the article

Your website...is it easy to navigate, can visitors buy your product/ service easily, does it have similar content to the articles you’re submitting?

A review of your site before you embark on your article marketing campaign may not be a bad idea.

Finally, I always explain article marketing like this:

Imagine you’re buying a new phone, the phone is the same price no matter who you buy from, do you buy from

A. the shop assistant who grunts at you as you walk in the shop
B. the shop assistant who can tell you the price and what colours it comes in
C. the shop assistant who can tell you the price, additional extras and the fact that if your using it for surfing the battery life isn’t great unless you turn off a hidden function

For me the answer is always C, they know their stuff, gave me additional info and gained my trust. Use article marketing to do all of this and you'll soon be reaping the rewards.

If your business is in the Rugby area why not contact bigPlug.biz and start your article marketing campaign today.